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Join us in strengthening our community through the promotion of tourism.

By promoting our region's diverse tourism opportunities we aspire to drive economic development for both Alamosa and the greater San Luis Valley region. Utilizing responsible tourism messaging we further aim to transform Alamosa into an increasingly prominent travel destination while simultaneously supporting our area's vibrant business sector, cultural history, and the entire community. 

We've created this page to establish a digital connection to the restaurants, lodging properties, and many businesses that make up our amazing community. Our goal is to improve the way we work together and ultimately strengthen our community.

$5.2 Million

$5.2 Million

Direct Tax Receipts



Return On Investment



Direct Tourism Employment

$78.9 Million

$78.9 Million

Direct Traveler Spending

View our full Economic Impact and Annual Report here.

Alamosa logo fullcolor

What We Do

Our purpose is to drive demand for visitation to Alamosa, which we do through a combination of marketing and destination development. We use a modern, integrated marketing approach, consisting of advertising, digital promotion, social media, public relations, and much more. Our organization prints the Alamosa Visitor Guide, the San Luis Valley Trail Guide, and a host of other promotional materials to inspire visitation to Alamosa and the San Luis Valley.  

2023 Annual Report

The 2023 Annual Report Has Arrived!

Visit Alamosa produces an annual report for each calendar year. Click here to access it.

You Might Be Looking For

Get Involved

Visit Alamosa is your community partner in tourism. Whether you’re a small business owner, a resident, or a visitor, there are many ways to get involved in our community. Reach out and let’s work together!

Event Programming

Event Programming

We lead the organization of the Beat the Heat BBQ, First Fridays, Discover Alamosa, and more recurring events. We also organize programs such as “We Love Our National Park” and “Restaurant Week”, which enhance visitor and community engagement in Alamosa. Furthermore, the Marketing District Board oversees a Marketing Grant that funds projects related to the promotion of tourism, arts & culture and public events.

Learn more

A Warm Welcome for Visitors

A Warm Welcome for Visitors

Alamosa CVB operates the Welcome Center in Alamosa where we aim to enrich the experiences of our visitors and encourage them to extend their stays. Through the Welcome Center and similar marketing avenues, we strive to manage tourism to our community, emphasizing responsible recreation and encouraging off-peak visitation.

Learn more

Free Promotion for Local Businesses

Free Promotion for Local Businesses

Our website is built to help local businesses showoff their stuff! Whether it’s an event, upcoming special, or a business listing, placement on our website will help you get noticed by our 230,000+ annual website visitors.

Learn more

Local Marketing Disctict Board Meeting

Local Marketing Disctict Board Meeting

Interested in participating in one of our Board meetings? This group convenes every 2nd Thursday of the month at 6:00 pm at "The Depot", 610 State Ave, Alamosa, CO 81101.


Meet the Team

Visit Alamosa is the tourism marketing entity for Alamosa County. Visit Alamosa encompasses both the Alamosa Convention & Visitors Bureau and the Marketing District Board & Tourism Board, who are appointed by the Alamosa County Commissioners. Our organization is funded by a combination of two voter-approved taxes, the Marketing District Tax and Lodging Tax, both of which are paid by visitors to our hotels, RV parks, and short-term rentals.

Visit Alamosa Staff

The Visit Alamosa is a dedicated team of staff and board of directors who care deeply about Alamosa and the surrounding area. We strive to ensure your visit here is as full and rich as possible, and you will find that our down-home hospitality cannot be matched anywhere.

  • Kale

    Kale Mortensen

    Executive Director


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  • Savannah

    Savannah Corona

    Director of Marketing


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  • Elizabeth

    Elizabeth Sumner

    Director of Destination Development and Public Relations


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  • Molly

    Molly Mendez

    Director of Visitor Services


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  • Samantha Bogle

    Samantha Bogle

    Communications Specialist

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  • Ellen Dodds

    Ellen Dodds

    Colorado Welcome Center Support Operator

2023 Board Members

  • rorindulph

    Robert Orindulph


    Edward Jones Investments

  • clopez

    Deborah Hankinson

    Vice President

    Alamosa KOA Campground

  • dvanveghten

    Danielle Van Veghten


    Alamosa State Bank

  • fbunch

    Fred Bunch

    Great Sand Dunes National Park

  • lhensley

    Liz Thomas-Hensley

    Adams State University

  • andrea

    Andrea Oaks-Jaramillo

    Promethean Marketing

  • Annette Photo

    Annette Ostrander-Feske

    Rustic Rook Resort

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