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Join us in strengthening our community through the promotion of tourism.

By promoting our region’s diverse tourism opportunities we aspire to drive economic development for both Alamosa and the greater San Luis Valley region. Utilizing responsible tourism messaging we further aim to transform Alamosa into an increasingly prominent travel destination while simultaneously supporting our area’s vibrant business sector, cultural history, and the entire community.

We’ve created this page to establish a digital connection to the restaurants, lodging properties, and many businesses that make up our amazing community. Our goal is to improve the way we work together and ultimately strengthen our community.

$5.2 Million

Direct Tax Receipts

$57.01

Return On Investment

478

Direct Tourism Employment

$78.9 Million

Direct Traveler Spending

View our full Economic Impact and Annual Report here.

What We Do

Our purpose is to drive demand for visitation to Alamosa, which we do through a combination of marketing and destination development. We use a modern, integrated marketing approach, consisting of advertising, digital promotion, social media, public relations, and much more. Our organization prints the Alamosa Visitor Guide, the San Luis Valley Trail Guide, and a host of other promotional materials to inspire visitation to Alamosa and the San Luis Valley.

We asked, you spoke, here is a summary of the results of our 2025 Resident Sentiment Survey! Visit Alamosa thanks each individual who completed this survey to help us better serve the Alamosa community!

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Welcome Center

Industry Partners

Get Involved

Visit Alamosa is your community partner in tourism. Whether you’re a small business owner, a resident, or a visitor, there are many ways to get involved in our community. Reach out and let’s work together!

Free Promotion for Local Businesses

Our website is built to help local businesses showoff their stuff! Whether it’s an event, upcoming special, or a business listing, placement on our website will help you get noticed by our 230,000+ annual website visitors.

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Tourism Strategic Plan

We are developing a five-year Tourism Strategic Plan to guide the future of tourism in Alamosa County. This plan will focus on sustainable growth, community benefits, and preserving what makes Alamosa special. We invite residents, businesses, and partners to participate and share their ideas.

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Event Programming

We lead the organization of First Fridays and organize programs such as “We Love Our National Park” and “Restaurant Week”, which enhance visitor and community engagement in Alamosa. Furthermore, our Board oversees a Marketing Grant that funds projects related to the promotion of tourism, arts & culture and public events.

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A Warm Welcome for Visitors

Visit Alamosa operates the Welcome Center in Alamosa where we aim to enrich the experiences of our visitors and encourage them to extend their stays. Through the Welcome Center and similar marketing avenues, we strive to manage tourism to our community, emphasizing responsible recreation and encouraging off-peak visitation.

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Local Marketing District Board Meeting

Interested in participating in one of our Board meetings? This group convenes every 2nd Thursday of the month at 6:00 pm at 8900 Independence Way (County Commissioner’s Room), Alamosa, CO 81101

Meet the Team

Visit Alamosa is the tourism marketing entity for Alamosa County. Visit Alamosa encompasses both the Alamosa Convention & Visitors Bureau and the Marketing District Board & Tourism Board, who are appointed by the Alamosa County Commissioners. Our organization is funded by a combination of two voter-approved taxes, the Marketing District Tax and Lodging Tax, both of which are paid by visitors to our hotels, RV parks, and short-term rentals.

Visit Alamosa Staff

The Visit Alamosa is a dedicated team of staff and board of directors who care deeply about Alamosa and the surrounding area. We strive to ensure your visit here is as full and rich as possible, and you will find that our down-home hospitality cannot be matched anywhere.