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Industry
Resources

Strengthening & Enhancing

through tourism

By promoting our region’s diverse tourism opportunities we aspire to drive economic development for both Alamosa and the greater San Luis Valley region. Utilizing responsible tourism messaging we further aim to transform Alamosa into an increasingly prominent travel destination while simultaneously supporting our area’s vibrant business sector, cultural history, and the entire community. 

We’ve created this page to establish a digital connection to the restaurants, lodging properties, and many businesses that make up our amazing community. Our goal is to improve the way we work together and ultimately strengthen our community.

Industry Resources

$4.9 Million

Direct Tax Receipts

Industry Resources

$69

Return On Investment

Industry Resources

491

Direct Tourism Employment

Industry Resources

$74.7 Million

Direct Traveler Spending

View our full Economic Impact and Annual Report here.

Industry Resources

Our Why

“We love our community and strive to improve the quality of life by enhancing and sharing the Alamosa experience”

How we Accomplish

Our purpose is to drive demand for visitation to Alamosa, which we do through a combination of marketing and destination development. We use a modern, integrated marketing approach, consisting of advertising, digital promotion, social media, public relations, and much more. Our organization prints the Alamosa Visitor Guide, the San Luis Valley Trail Guide, and a host of other promotional materials to inspire visitation to Alamosa and the San Luis Valley.