What’s Happening?

Visit Alamosa, in partnership with Solimar International, is leading the development of a Tourism Strategic Plan to guide the growth and development of tourism in Alamosa County. This plan will identify priorities, set a shared vision, and define strategies so that tourism benefits our communities, supports local businesses, and protects what makes Alamosa special.

Why It Matters

Tourism plays a vital role in the region’s economy and quality of life. From supporting small businesses to funding community services to protecting natural resources, tourism has the potential to benefit us all. This plan is about more than attracting visitors—it’s about enhancing the Alamosa experience for residents and guests alike while ensuring tourism is sustainable, inclusive, and aligned with our values.

Your Voice Is Essential

We are committed to a transparent and inclusive planning process. Whether you work in tourism or simply care about our community’s future, we want to hear from you. There are many ways to get involved:

Key Dates to Remember

March – Project Launch and Steering Committee Formation

July/August – Community Input and Situation Analysis Development 

September – Planning Workshop: Help Shape the Strategy

October – Draft Plan Review: Share Your Feedback

Learn More and Get Involved

Visit our project web page for updates and opportunities to share your ideas:

👉 https://alamosa.mindmixer.com/ 

Questions? Contact Contact Kale Mortensen, Executive Director, Visit Alamosa

[email protected]

Together, We Can Shape a Thriving and Sustainable Future for Alamosa County Tourism.

Let’s build a plan that reflects your vision, your values, and your voice.